Creative Director
Ideas should be innovative, intentional, and strategically aligned, clearly communicating a focused message while maintaining a high standard of aesthetic excellence. No aspect of the work should be overlooked, as attention to detail is essential to producing polished, impactful, and meaningful outcomes.
Notable Accomplishments
Summary
I am a creative strategist with a proven track record in delivering cohesive brand identities, UI layout design for learning and development platforms, marketing and event print materials for special events for NYC agencies, presentation and report design for for NYC agencies, packaging solutions, and overseeing end-to-end photoshoot production.
Led the design of the NYC TLC driver’s license and the launch of an interactive digital magazine, while delivering executive presentations and reports for DCAS and Human Capital. Developed a complete brand identity for a skate park and created packaging and marketing materials showcased through a professionally coordinated photoshoot.
01
Brand Identity
Delivering eye-catching, modern design solutions for logos, brand stationery, and packaging, thoughtfully crafted to align with brand strategy, elevate aesthetics, and engage target audiences.
02
Marketing & Photoshoots
Producing immersive, high-impact marketing materials tailored to audience interests, seamlessly showcased through professionally coordinated photoshoots that strengthen brand storytelling and brand impact.
03
Presentation & Reports
Producing engaging, accessible executive presentations and reports that balance clarity and visual sophistication, incorporating interactive elements, animation, sound, and tailored icebreakers to enhance comprehension and retention that support effective communication at the executive level.
04
UI Design
Developing user-centered interface designs for learning and development training tools, complemented by immersive, web-based magazine experiences that drive knowledge sharing, strengthen employee engagement, and spotlight key organizational events through dynamic storytelling.
HConnect
Digital Based Magazine
Check Out Past Issues!
03
Art and Customer Service Themed
Immerse into the world of arts with the sheer talent of employees and the pride in providing great customer service. Click here.
02
Retirees Issue
Immerse into the world of arts with the sheer talent of employees and the pride in providing great customer service. Click here.
01
Magazine Launch
Inaugural issue for HConnect! Click here.
Brand Identity, Branded Merchandise, and Photoshoot.
Developed a bold combination-mark logo to define Oracle Skatepark’s visual identity and establish a cohesive brand presence. Strategically curated promotional products that aligned with skate culture and amplified brand recognition. Led creative direction for product placement and photography, translating the park’s energy, movement, and community into compelling marketing visuals.
ABOUT ME
I am a visual artist, strategic thinker, and natural storyteller with over 10 years of experience delivering best-in-class design solutions. I bring inspiration, leadership, and creative strategy to every engagement, fostering collaborative environments that encourage innovative thinking, thoughtful risk-taking, and breakthrough creative execution.
As a published designer with strong conceptual ideation skills, I excel at translating both simple and complex ideas into meaningful visual experiences that evoke the right emotions at the right moment. I am an accomplished Creative Director who works collaboratively and approaches brand identity and design with a strategic, concept-driven mindset. Known for being an effective communicator, negotiator, and collaborator, I successfully manage multiple workstreams while aligning creative vision with business objectives.
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